Chaebin Hyun

Short Reflection

Working across a gallery, logo projects, and a public campaign changed how I think about art. I learned that design isn’t only about “taste”—it’s a conversation between message, audience, and timing. At Corner Gallery, I saw how a wall label can steer a viewer’s pace; with BEOK, I learned to defend choices with systems (color, typography, grid); in the campaign work, I practiced listening to constraints and still making something kind and clear.

2024 • Corner Gallery (Curatorial / Prep)
2023–2025 • BEOK Logo (Design / Editorial)
2024 • BEOK Campaign (Design)

BEOK Logo

Role: Creative Supporter / Logo Designer Seoul, KR June 2023 – Present

Proposed a sustainability-centered color system and produced multiple logo drafts for BEOK.

  • Produced campaign posters, leaflets, and social media cards with brand consistency.
  • Logo adopted across website, SNS, and print with credit: “Special Thanks to Chaebin.”
  • Supported events (workshops, exhibitions) via photo docs and content creation.
BEOK Website action4earth Website
BEOK Logo
Logo certificate

BEOK Campaign Design

Role: Design Research Intern – Eco-Friendly Transportation Awareness Seoul, KR 2024

Intern on a public campaign commissioned by the Ministry of Environment (eco-friendly vehicles).

  • Assisted research and visual ideation; prepared color/typography proposals.
  • Joined design meetings; incorporated feedback into poster/SNS drafts.
  • Learned production workflow from concept to deliverables.
Campaign Poster 1
Campaign Poster 2
Campaign Poster 3